How Tanishq Gupta’s MARQA Is Making Diamonds Affordable and Sustainable

Delhi, [India], March 5th, 2025: Recent global and national developments have changed the perception that lab-grown diamonds are not real. While people are becoming more accepting of these scientifically created diamonds, third-generation jeweler Tanishq Gupta’s brand of lab-grown diamonds – MARQA, stays at the forefront of this change. 

Lab-Grown Diamonds Gain Global and National Recognition 

Traditional Indian consumers have always been skeptical of lab-grown diamonds. They depended on their jewelers to acknowledge the genuineness of their gems. PM Modi’s gift of a 7.5-carat diamond to former First Lady Jill Biden in the presence of former US President Joe Biden has signaled a massive shift in perception. 

The Union Budget of 2023-24 also announced a research grant for one of the IITs related to lab-grown diamonds to encourage its indigenous production. Growing awareness and acceptance have significantly increased the number of customers at MARQA’s outlet in Central Market, Lajpat Nagar.  

Making Quality Accessible 

The controlled, scientific, and sustainable creation process reduces the cost of these diamonds by 90%. However, these diamonds’ physical and chemical properties are the same as those of natural diamonds. Each solitaire from MARQA comes with IGI certification, and with jewellery starting from just Rs. 5100, you are sure to walk out with a piece you love. MARQA’s certified and Hallmarked jewelry has gained the trust of numerous customers. 

“MARQA is a young, bold, and adaptable brand, just like the new India we are part of. No longer will buying jewelry be an intimidating affair. We want to meet consumers where they are – educate, clarify, and offer their most beloved diamond jewelry pieces at fractions of the prices they are used to. After all, there is nothing quite like a diamond.”, shares Tanishq Gupta, Founder of MARQA.

Leading the Future of Sustainable Luxury

Lab-grown diamonds like that of MARQA are the future of sustainability. These diamonds generate less waste, use less water, and have a much lower carbon footprint, making them more sustainable than those naturally found and mined.  The brand’s commitment to accessibility is evident in its industry-first exchange policy and market-beating prices for IGI-certified solitaires.

From Delhi to Global Markets

Since establishing its retail showroom at Lajpat Nagar, in June 2024, MARQA has garnered attention from many customers. Their success in corporate gifting and engagement rings has fueled expansion plans to Gurgaon, Mumbai, Hyderabad, and eventually Dubai and New York.

For those seeking sustainable and affordable diamonds for everyday use, MARQA’s Central Market, Lajpat Nagar showroom offers an unmatched combination of affordability and excellence. With plans for rapid expansion across India and internationally, MARQA is poised to become the household name in lab-grown diamond jewelry.

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