Parnika India Launches Menstrual Hygiene Awareness Drive to Empower Underprivileged Women

Founded over four decades ago, Parnika India, based in Surat, Gujarat, specializes in a wide range of traditional Indian garments

New Delhi, [India], October 8, 2024: Parnika India, a distinguished leader in the manufacturing and global export of exquisite women’s ethnic wear has taken a significant step towards supporting women’s health and empowerment by launching a menstrual hygiene awareness drive. The initiative is designed to address the widespread challenges of menstrual hygiene, particularly in rural and underprivileged communities where access to affordable and hygienic sanitary products remains a critical issue.

As part of this campaign, Parnika India is offering customers who make purchases of ₹20,000 or more a unique opportunity to directly contribute to this cause. With every such purchase, customers receive 15 sustainable sanitary pads, which they are encouraged to distribute to women and girls from underserved areas. This initiative not only provides much-needed sanitary products but also empowers Parnika’s customers to become advocates for menstrual hygiene and break down the taboos associated with menstruation.

Reflecting on the motivation behind the campaign, Mr. Vishal Pacheriwal, Director at Parnika India stated, “At Parnika India, we have always believed that businesses have a responsibility to create meaningful, lasting change in society. The issue of menstrual hygiene, particularly in rural and underprivileged areas, is one that affects not just the health but also the dignity and opportunities available to women. With this awareness drive, we are stepping up to address this critical challenge by providing sustainable sanitary products and raising awareness about menstrual hygiene.”

The initiative has already made a considerable impact, with nearly 500,000 sanitary napkins distributed so far. By engaging both their customers and communities, Parnika India hopes to spark a larger movement toward improving menstrual health and reducing the stigma surrounding it.

Though the drive is currently an in-house effort with no external partnerships, Parnika India is committed to continuing this initiative and expanding it in the future, reflecting the brand’s broader mission of empowering women and giving back to the community.

Parnika India’s dedication to empowering women goes beyond the scope of its sanitary pad initiative. The company has been actively supporting women by creating entrepreneurial opportunities and providing guidance to those aspiring to start their own small businesses. Parnika India understands the challenges that women, particularly those working from home or in rural areas, face. Through its programs, the company offers mentorship on starting and running businesses, helping women navigate their local markets, and guiding them in becoming financially independent.

About Parnika India

Founded in Surat, Gujarat, Parnika India is a leader in the manufacturing and global export of exquisite women’s ethnic wear, boasting over 42 years of experience. As the B2B segment of Parvati Fabrics, the company has been a pioneer in crafting exquisite sarees, lehengas, kurtis, and designer fabrics, blending tradition with modern fashion. Parnika India is renowned for its focus on quality, innovation, and attention to detail, ensuring that each product, whether a saree or a fabric, reflects the rich heritage of Indian craftsmanship. The company’s mission is to empower communities and offer entrepreneurial opportunities, particularly to women, while maintaining strong ethical values and a commitment to social initiatives​.