Bae Laban: The Story Behind Mumbai’s First Egyptian Dessert Brand Turning Heads Nationwide

Mumbai, (Maharashtra) [India]: In a city that loves its desserts, standing out is no easy task. But Bae Laban has managed to do exactly that. Launched in February 2026 by four founders Rehan Khilji, Sajas Shabeer, Abubakar Baig, and Shoaib Shaikh, the brand has quickly become one of the most talked about names in Mumbai’s dessert scene.

What makes Bae Laban different is simple. It brings something completely new to the table. As the first Egyptian dessert brand in Mumbai, it introduces laban based creations that most people in India are trying for the very first time. This fresh take on Middle Eastern desserts has caught the attention of curious food lovers who are always looking for unique dessert concepts in India.

The brand’s success has not just come from its products, but also from how it connects with its audience. Bae Laban has built a strong presence on Instagram, where its desserts are designed to look as good as they taste. This has helped it become one of the viral dessert brands in Mumbai, especially among younger customers who enjoy discovering new and visually appealing food spots.

At the same time, the founders have been clear about building more than just a popular dessert outlet. Bae Laban is designed as a business that can grow fast. With a compact store setup and high margin products, it keeps costs low while maintaining quality. This makes it an attractive option for those exploring dessert franchise opportunities in India.

For franchise partners, the idea is straightforward. A premium dessert franchise in India that does not require massive investment but still offers strong returns. The brand’s model is simple, scalable, and built for expansion, which is why it is already being seen as a promising name among fast growing food franchise brands in India.

Bae Laban also comes at a time when Indian consumers are becoming more open to trying international dessert experiences. While many international dessert chains in India are expanding, Bae Laban stands out by offering something truly different with authentic Egyptian flavors adapted for the local palate.

In just a short span, the brand has grown from a new idea into a multi crore food startup in India. This rapid growth reflects both the demand for new dessert experiences and the founders’ ability to understand what the market wants.

Looking ahead, Bae Laban is focused on expanding its presence across cities and building a strong network of franchise partners. With its mix of unique products, strong social media appeal, and a practical business model, it is well on its way to becoming a leading name in India’s dessert industry.